Weddings are a vital part of our sociocultural norm and as a result, it’s held in high regard. This in turn results in a higher demand for wedding photographers. Every wedding celebrant wants to keep a good record of the occasion and as such will be eager to pay the premium to document the ‘most memorable’ day of most couples.
On the other hand, documentary photographers who keep chronicles of events that are significant and relevant to history and everyday life are in less demand in this part of the world. This is simply because there is less awareness of its value. History has it that documentary photographs have been used to bring global attention to injustices done to a class of people. It also helps in showcasing the cultural heritage of countries to visiting tourists.
Despite wedding photography being a highly demanded genre of photography, it is not devoid of challenges. A lot of its patronizers do not know its value and will make their grievances known when told how much it will cost to cover their wedding. As a result of the high supply of this genre of photography, couples often are able to drive down the price.
Documentary photographers are often faced with the issue of copyright. An unauthorised individual could easily pick up a documentary photograph and use it for his/her content. Other familiar challenges faced by documentary photographers is the lack of community art centres and a limited number of exhibitions to showcase their projects. In most scenarios, due to its undervalued worth in this part of the world, most photographers take images here in Africa and travel to European and American countries for exhibitions.
The profitability of both genre cannot be under emphasized. While wedding photographers are in high demand due to the cultural norm of our society, just a simple image could suddenly turn the life of a documentary photographer around. A familiar scenario is the Ty Bello and Jumoke Orisaguna cameo. It turned around the life of Jumoke forever and brought Ty Bello to global attention.
In the face of growing unemployment rate, there is a need for the government to exploit the dexterity of youths to close the gap in shortcomings. The creation of more community art centres and museums will go a long way in the industrialization of this sector and give room for the development of individual skills.