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Wavy Photos From The NativeLand Festival Via Niyi ...

Wavy Photos From The NativeLand Festival Via Niyi Okeowo

The NATIVE, a brand created to identify, analyze and champion the new culture, will officially launch its website and print magazine through their first annual music festival (NATIVELAND Festival) this December, 2016. The NATIVE brand aims to work towards creating a constant dialogue between the underground and the mainstream, thus reshaping the face of popular culture.

Speaking on the brand, Founder of The NATIVE, Seni Saraki said, “Africa has been built on a foundation of censorship and conservatism from outsiders and within. Technology has gone a long way in the mission to eradicate this suppressive way of living. Africans have never had such a voice within their countries as they do now. Walls are being broken down, the youth especially now have a vocal input in the shape of the country culturally, politically and economically. This is our way of contributing and speaking out.”

Attracting an eccentric and ultimately hipster Lagos crowd, The Nativeland concert featured an eclectic roster. London’s King of Grime, Skepta and Atlanta’s trap maestro Don Papi, Kashlanta, New World Ray, Isaac Umoren and PatrickxxLee, and J Hus.

Suave performances from Naija’s finest alternative artists Ajebutter 22, BOJ, Ycee, the DRB Lasgidi made sure the night was complete.

Skepta stole the show when he took the stage to screams from a hippee crowd, and boy did he deliver!

Experience the event through the lens of @NiyiOkeowoStudio

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MALEEK BERRY Nativeland Show #niyiokeowo

A photo posted by NIYIOKEOWOSTUDIO (@niyiokeowostudio) on

BOJ Nativeland Show #niyiokeowo

A photo posted by NIYIOKEOWOSTUDIO (@niyiokeowostudio) on

SKEPTA Nativeland Show #portraits

A photo posted by NIYIOKEOWOSTUDIO (@niyiokeowostudio) on

J HUS Nativeland Show #niyiokeowo

A photo posted by NIYIOKEOWOSTUDIO (@niyiokeowostudio) on

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