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Browse Through The Visual History Of African Ornam...

Browse Through The Visual History Of African Ornaments With The ‘#OwnYourCulture’ Movement

#OwnYourCulture is a social media movement launched by fashion consultant, Chepkemboi Mang’ira of the blog MissVavavum in 2015. The movement seeks to “decolonize fashion, one necklace at a time” by asking users to style a traditional cultural piece with contemporary clothes.

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It showcases ‘traditional’ ornaments as fashionable pieces, in a bid to show the fashionable-ity  of traditional jewelry and reconnect to what fashion was and looked like in Africa before European colonization.

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Since it’s 2015 launch, the movement has built up a large audience, especially, among East Africans, gathering the contributions of over 1300 followers. Most of them sport headgear or neck-pieces, showcasing a variety of styles that reflect the diverse cultures of the continent.

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The campaign “restructures what fashion is to the African people. Besides the prints, our ornaments are timeless and equally spectacular.” – Mang’ira in an interview with Afrosartorialism

“Owning our stories, representing who we are in the media and reflecting our rich heritage and culture are the core fundamentals that #ownyourculture is built on.”

The campaign has grown immensely with more and more people from Africa wearing their ornaments with pride and boosting the creative economy in the process. #OwnYourCulture is now also on Facebook.

 

Image credits: afrosartorialism

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