If the African style industry was a high school classroom, Damilola Oke would be the strange kid at the corner of the class who, despite all the school rules, and for the simple reason of non-conformity, has completely remodelled and restyled her school uniform from a simple pinafore into a flamboyant and colourful piece of art.
Such is the game-changing quality of our focus this week, Damilola Oke, a defiantly refreshing influence in a Nigerian style industry that has become increasingly monotonous and predictable.
Working under the name @MsModish and her parent brand @FierceAndModish (www.fierceandmodish.com), Damilola Oke, who in true rebellious fashion chooses to work mostly with menfolk, has within a few years of operation collared some major notches on her battle club, including styling international corporate ad campaigns and personal brands and countless music videos – The Falz Album Launch, Mike Ezuruonye on the City People’s Fashion & Lifestyle Cover, Darey and MoEazy at the Love Like A Movie concert stage, and who can forget the red-carpet disruption that was Waje’s midnight blue tuxedo at the 2014 AMVCA’s when all the stars strolled out in extravagant, flowing dresses and glitzy sequined gowns?
Most notable would be her work with African Rapper Number 1, MI, for his comeback single King James. A campaign that involved the rapper teasing the world with cryptic image messages on his social media to signal the end to his 4 year music hiatus. The images needed to be complex, meaningful and loud enough to cut through the static of the interweb. Cue @MsModish.
Along with photographers and studio execs, Damilola combined to create looks for MI that captured the imagination of millions of African rap fans worldwide.
Farabale Weekly caught up with this style goddess in Lagos recently and we ask her what informs her creative inspirations. Catch the interview above.
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