Damilola Oke: FIERCE AND STYLISH

If the African style industry was a high school classroom, Damilola Oke would be the strange kid at the corner of the class who, despite all the school rules, and for the simple reason of non-conformity, has completely remodelled and restyled her school uniform from a simple pinafore into a flamboyant and colourful piece of art.

Such is the game-changing quality of our focus this week, Damilola Oke, a defiantly refreshing influence in a Nigerian style industry that has become increasingly monotonous and predictable.  

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Farabale-Damilola-Oke

Working under the name @MsModish and her parent brand @FierceAndModish (www.fierceandmodish.com), Damilola Oke, who in true rebellious fashion chooses to work mostly with menfolk, has within a few years of operation collared some major notches on her battle club, including styling international corporate ad campaigns and personal brands and countless music videos – The Falz Album Launch, Mike Ezuruonye on the City People’s Fashion & Lifestyle Cover, Darey and MoEazy at the Love Like A Movie concert stage, and who can forget the red-carpet disruption that was Waje’s midnight blue tuxedo at the 2014 AMVCA’s when all the stars strolled out in extravagant, flowing dresses and glitzy sequined gowns?

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Most notable would be her work with African Rapper Number 1, MI, for his comeback single King James. A campaign that involved the rapper teasing the world with cryptic image messages on his social media to signal the end to his 4 year music hiatus. The images needed to be complex, meaningful and loud enough to cut through the static of the interweb. Cue @MsModish.

Along with photographers and studio execs, Damilola combined to create looks for MI that captured the imagination of millions of African rap fans worldwide.

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Farabale Weekly caught up with this style goddess in Lagos recently and we ask her what  informs her creative inspirations. Catch the interview above.

Check out @MsModish on Instagram for latest #FierceTips and her website www.fierceandmodish.com for her latest projects.

Enjoy and share!

 

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